Become an Underwriter

I’M INTERESTED IN UNDERWRITING ON WGCA RADIO… Tell Me More!

Thanks for your interest in underwriting with WGCA. We would love having you on board as an underwriter.

WHAT IS UNDERWRITING?

Underwriting or as we like to say "Business Impact Partner"; means as a business you partner with us as we communicate the Gospel of Jesus Christ through the positive hits we play and our encouraging programming.

When you invest in one of the underwriting packages, we will air an informational announcement about your business. Our loyal listeners take note of who sponsors the station and will often do business with you. WGCA is a wise investment that highlights your business and brings encouragement, help, and joy to our listeners.

When you partner with us your announcement will be running on the #1 station in the market voted on by the members of Adams Electric Cooperative for the 2019 Area’s Best Survey. We were in a two-way tie for the Top Morning D.J.

Your announcement will play on all three of our platforms: 88.5 FM, LIVE Streaming through our website, and on our new Mobile App, which can be heard from anywhere.

To get started, we ask for a first month’s donation in the amount of the package that you choose. Then, Bob Daly, our Business Development Director, would like to schedule an appointment with you to discuss your business, work with you on your underwriting budget, and prepare your on-air message.

Paying via Electronic Funds Transfer is easy, convenient, and paperless or we will invoice you. If you commit to underwriting for 12 months, you will receive a $25 discount per month on the package you choose.

WHO CAN UNDERWRITE?

Businesses, Churches or Organizations who want to support the Christian radio ministry of WGCA by underwriting or sponsoring a portion of our program can receive “on air” acknowledgment of their support through an underwriting announcement.

WHAT DOES AN UNDERWRITING ANNOUNCEMENT INCLUDE?

  • Name of the business
  • Address
  • Phone
  • Years in business
  • Generic list of products and/or services provided
  • Announcements are approximately 30 seconds in length
  • Announcements air between 6 am and 10 pm

Option #1

$350 Monthly

  • 2 times a day
  • 5 days a week
  • Ave. 40 spots
  • Annual contract $25 less per mo.

Option #2

$375 Monthly

  • 3 times a day
  • 5 days a week
  • Ave. 60 spots
  • Annual contract $25 less per mo.

Option #3

$475 Monthly

  • 3 times a day
  • 7 days a week
  • Ave. 90 spots
  • Annual contract $25 less per mo.

WHY UNDERWRITE ON RADIO?

  • It reaches people in their home, vehicle and business.
  • It’s mobile, reaching people just before they enter the store.
  • The production cost is low compared to television.
  • According to the Radio Advertising Bureau, 77% of all adults tune in to radio for more than three hours every day.

WHY UNDERWRITE ON CHRISTIAN RADIO?

  • Christian radio listeners ascribe an incredible amount of loyalty to their station. According to Simmons Market Research, 20.9% of Christian radio listeners listen exclusively to Christian radio. For this reason they tend to support those merchants who support their station.
  • Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.

WHY UNDERWRITE ON WGCA?

WGCA has a proven track record of over 30 years of effective underwriting — ask any of our underwriters!

Christians new to the area check with the station to find which businesses support the station when looking for services.

CHRISTIAN RADIO AUDIENCE

As a local business, WGCA can communicate your message to our LARGE and LOYAL audience. With a signal that reaches the Tri-States of Illinois, Iowa, and Missouri, WGCA delivers listeners who are educated, affluent and active. Christian radio is the format with the most “time spent listening”. Unlike other radio listeners, WGCA listeners tend to only listen to THE MIX.

DELIVER YOUR MESSAGE WITH GREATER EFFICIENCY AND FREQUENCY

Because WGCA is listener supported, the cost of underwriting on WGCA is lower than on commercial stations. Our commitment is to go far beyond the transaction-our goal is community transformation-businesses, churches, families, and communities. WGCA has been an encouraging place on the dial for over 30 years!

YOUR UNDERWRITING MESSAGES STAND OUT ON WGCA

Our practice of airing a limited number of announcements per hour produces a clutter free environment. Your message will stand out. Ironically for all the time, money and energy put into regular radio commercials, research shows that shorter messages that produce “top of mind” awareness are more successful in driving business. Think about it, do you tune out when a station goes into a commercial break? Our strategy of on-air and online mentions has proven very successful. We look forward to building a long term relationship with you and help you grow your business. Contact Bob Daly with questions or to get started.

Contact WGCA

We hope we can work together to make it work for you and the station. We appreciate your prayers and your interest. We’ll be looking forward to hearing from you.

Bob Daly
Business Development Director
WGCA 88.5 FM
217-224-9422
bdaly@wgca.org